What is Your Business’ Value Proposition? You should be able to express your value proposition in a succinct statement that defines your business to prospective customers. Here’s a simple way for you to develop a value-proposition statement if you don’t already have one. […]
How to Make an Impact in 30 Seconds Those of us who regularly attend networking meetings often get the opportunity to present ourselves and our businesses in either 30 or 60 second “elevator pitches.” Having both observed and participated in these exercises for years, I’ve accumulated the following practices that will help anyone perfect their pitch. […]
Making a Good Impression with Your 5 Minute Presentation Many of us attend networking meetings where we routinely give our 30 or 60 second elevator pitches. Occasionally, we have an opportunity to give a 5 minute presentation. Here are 3 ways to reach your audience in those 5 minutes, and one approach to avoid. […]
It should make your visitors want to do business with you You may not have thought much about it, but your counting on your homepage has to do a lot for you. And given the impatience of most Internet users, it has very little time in which to accomplish its mission. […]