Create Instant Impact with Your Logo
Sure, your logo consists of your company name and some shape or image. But it can and should be so much more. It can be a powerful symbol that signals all your company does. It will be the basis of the immediate impression you create with prospects and how effectively they recognize and remember you.
Design your logo so that it:
- Is instantly recognizable as representing your company, its products and values
- Symbolize what your company does, and how it does it
- Is strong enough to form the basis of your brand and visual identity
You’re going to use your logo on signage, your website and marketing materials, clothing and all manner of branded merchandise. It should be designed to look good and work well wherever it is used. It may be necessary to create multiple versions, so that it looks good over both light and dark backgrounds, for instance.