4 steps to map a Digital Strategy
Creating a digital strategy, or any strategy for that matter, is a lot like planning a vacation trip. You need to:
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- Know where you want to go,
- Know where you are,
- Understand what separates you from your destination, and
- Determine how to get there from here.
4 business uses for Social Media
To foster relationships you interact with your customers where they naturally congregate. Now that also happens on social networking sites where you can:
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- Establish, promote, or protect your brand
- Become known for thought leadership
- Prospect for leads and generate sales
- Conduct service and fulfillment
3 reasons to embrace Analytics
You run your business by the numbers but marketing analytics seem tougher. Fortunately, three trends are making them easier and more economical:
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- It's migrating to the cloud
- Data can be accessed directly
- Powerful tools are simpler to use
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