Posts Tagged self service

Three Ways a Self-Service eCatalog Helps You and Your Resellers

Del Merenda

When informing component manufacturers about the financial benefits of offering self-service product discovery-and-selection on their websites, we sometimes get the response – “we sell through distributors, so we don’t see the benefits of offering advanced self-service product selection¹ and sales lead capture on our website.”

Although we hear this response less often now, it is not surprising, since more than seventy percent (70%) of durable components are sold through distribution. However, even though most component manufacturers are joined at the hip with resellers, they are investing in web self-service at a record pace. Read More

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