Posts Tagged Persuasive Experience

What to Expect from Your Homepage

It should make your visitors want to do business with you

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You may not have thought much about it, but your counting on your homepage has to do a lot for you. And given the impatience of most Internet users, it has very little time in which to accomplish its mission.  Read More

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Let the Wookie Win – Social Media Lessons from Star Wars: A New Hope

image from Star Wars: A New Hope 

Aboard Han Solo’s famous ship, The Millennium Falcon, R2-D2 is on the verge of besting Chewbacca in a board game when C-3P0 delivers the advice: “Let the Wookie win.” Though the droid possesses superior intelligence, the larger, more menacing, and decidedly shaggier Wookie has game-deciding power.

If you adhere to the lessons revealed in the movie Star Wars: A New Hope, you need not follow 3P0’s advice when it comes to marketing in the daunting social media space. Read More

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