Aboard Han Solo’s famous ship, The Millennium Falcon, R2-D2 is on the verge of besting Chewbacca in a board game when C-3P0 delivers the advice: “Let the Wookie win.” Though the droid possesses superior intelligence, the larger, more menacing, and decidedly shaggier Wookie has game-deciding power. If you adhere to the lessons revealed in the movie Star Wars: A New Hope, you need not follow 3P0’s advice when it comes
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Not a week goes by without getting a call from a client or prospective client who says, “We need to get more active on social media. Facebook. Twitter. FourSquare. The whole bit. How fast can we do that?” Many consultants would jump on the social media bandwagon and start discussing platforms, campaigns and software. I generally take a different approach, and I start by asking seven important questions: I find that asking
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