Posts Tagged Marketing

SEO Tune-Up Part Two

Tune-Up Green 2

In our first SEO Tune-Up article, we popped open the hood of your website and got our hands dirty with some innate fixes to help your site’s search engine optimization. In this article, we’re going to emphasize on what can be done outside your website to help improve its rank in Google searches.

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6 P’s to a Perfect Elevator Pitch

How to Make an Impact in 30 Seconds

6 P’s to a Perfect Elevator PitchThose of us who regularly attend networking meetings often get the opportunity to present ourselves and our businesses in either 30 or 60 second “elevator pitches.” Having both observed and participated in these exercises for years, I’ve accumulated the following practices that will help anyone perfect their pitch.

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What to Expect from Your Homepage

It should make your visitors want to do business with you

Home Icon Thumb
You may not have thought much about it, but your counting on your homepage has to do a lot for you. And given the impatience of most Internet users, it has very little time in which to accomplish its mission.  Read More

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A Simple Way to Create Your Value-Proposition Statement

What is Your Business’ Value Proposition?

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You should be able to express your value proposition in a succinct statement that defines your business to prospective customers. Here’s a simple way for you to develop a value-proposition statement if you don’t already have one. Read More

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Swing for the Fences with Your Internet Marketing

As the “Boys of Summer” play on into fall, lets examine what baseball’s basic skills can teach us about Internet marketing. Read More

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Olympic Marketing Lessons: The Balance Beam

Balance Beam
Most of us can’t do a flip even on a trampoline. The idea of doing a double cartwheel to a backward flip with two-and-a-half twists and sticking the landing on a four inch wide beam . . . well, it might as well be something out of The Matrix. In fact, it kinda is.

Their abilities are a result of talent and training. Hours and years of intense practice, devotion, and depravation. But there’s more to it. It takes intense focus and a strong belief that it can be done. Belief that they themselves can do it. Read More

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Olympic Marketing Lessons: The Rings

Still Rings
As kids in the playground we used to swing on the rings. The talented among us could perform a “cat’s cradle”, flip their feet back over their heads while hanging from the rings until they almost touched the ground, suspend a moment, and then return. We thought that was fantastic.

We never imagined the incredible strength it takes to perform on the gymnastic rings. Strength, flexibility, gymnastic prowess, and strength. Yes, I mentioned strength twice. Read More

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Olympic Marketing Lessons: The Hurdles

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Run. Jump. Run. Jump. Yes, hurdling is about speed and form. Run fast and clear the hurdle with perfect form. Do those things repeatedly and you’ll be successful at the hurdles. Right?

Not So Fast

There’s one other element, perhaps the most important one – cadence. A good hurdler will run faster and jump ever more cleanly within a pattern that works for her. The same number of steps between each hurdle. The launch foot in the same place relative to each hurdle. Repetition refined. Deviation invites disaster. Read More

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Let the Wookie Win – Social Media Lessons from Star Wars: A New Hope

image from Star Wars: A New Hope 

Aboard Han Solo’s famous ship, The Millennium Falcon, R2-D2 is on the verge of besting Chewbacca in a board game when C-3P0 delivers the advice: “Let the Wookie win.” Though the droid possesses superior intelligence, the larger, more menacing, and decidedly shaggier Wookie has game-deciding power.

If you adhere to the lessons revealed in the movie Star Wars: A New Hope, you need not follow 3P0’s advice when it comes to marketing in the daunting social media space. Read More

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Social Media – B2B Ship Hasn’t Sailed

image of sails

Recently, a friend who owns and runs a successful B2B company lamented to me, “I know I’m way behind online, especially when it comes to using social media for my company. I’m afraid I missed the boat.”

This sentiment is frequently expressed to me by owners of smaller B2B companies. They’re flat out making their businesses work through the use of proven business processes. There’s little impetus and less time to investigate untested marketing approaches. Yet the nagging hype about social-media marketing penetrates their overbooked schedules and causes angst. Read More

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