Posts Tagged leadgen

Swing for the Fences with Your Internet Marketing

As the “Boys of Summer” play on into fall, lets examine what baseball’s basic skills can teach us about Internet marketing. Read More

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Back to School: The ABCs of Web Analytics

Chalkboard
With the end of Summer comes the new school year for students and op planning for businesses. Most companies will include website metrics as they review results and forecasts to lock in their budgets for the next year. So here’s a primer on a few best practices for web analytics.

 

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Three Ways a Self-Service eCatalog Helps You and Your Resellers

Del Merenda

When informing component manufacturers about the financial benefits of offering self-service product discovery-and-selection on their websites, we sometimes get the response – “we sell through distributors, so we don’t see the benefits of offering advanced self-service product selection¹ and sales lead capture on our website.”

Although we hear this response less often now, it is not surprising, since more than seventy percent (70%) of durable components are sold through distribution. However, even though most component manufacturers are joined at the hip with resellers, they are investing in web self-service at a record pace. Read More

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