Recently, a friend who owns and runs a successful B2B company lamented to me, “I know I’m way behind online, especially when it comes to using social media for my company. I’m afraid I missed the boat.” This sentiment is frequently expressed to me by owners of smaller B2B companies. They’re flat out making their businesses work through the use of proven business processes. There’s little impetus and less time
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According to Usability Guru Jakob Nielsen, “The phrase ‘mobile usability’ is pretty much an oxymoron. It’s neither easy nor pleasant to use the Web on mobile devices. In our mobile studies, the average success rate was 59%, which is admittedly higher than success rates in the 1990s, but substantially lower than the roughly 80% success rate when testing websites on a PC today.” The pressure to jump on the mobile
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