Posts Tagged B2B

Social Media – B2B Ship Hasn’t Sailed

image of sails

Recently, a friend who owns and runs a successful B2B company lamented to me, “I know I’m way behind online, especially when it comes to using social media for my company. I’m afraid I missed the boat.”

This sentiment is frequently expressed to me by owners of smaller B2B companies. They’re flat out making their businesses work through the use of proven business processes. There’s little impetus and less time to investigate untested marketing approaches. Yet the nagging hype about social-media marketing penetrates their overbooked schedules and causes angst. Read More

Three Ways a Self-Service eCatalog Helps You and Your Resellers

Del Merenda

When informing component manufacturers about the financial benefits of offering self-service product discovery-and-selection on their websites, we sometimes get the response – “we sell through distributors, so we don’t see the benefits of offering advanced self-service product selection¹ and sales lead capture on our website.”

Although we hear this response less often now, it is not surprising, since more than seventy percent (70%) of durable components are sold through distribution. However, even though most component manufacturers are joined at the hip with resellers, they are investing in web self-service at a record pace. Read More

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