Posts Tagged ‘Amazon’

Why You Need A Mobile User Experience Strategy

Why You Need A Mobile User Experience Strategy

According to Usability Guru Jakob Nielsen, “The phrase ‘mobile usability’ is pretty much an oxymoron. It’s neither easy nor pleasant to use the Web on mobile devices. In our mobile studies, the average success rate was 59%, which is admittedly higher than success rates in the 1990s, but substantially lower than the roughly 80% success rate when testing websites on a PC today.” The pressure to jump on the mobile

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