Blog

Olympic Marketing Lessons: The Balance Beam

Balance Beam
Most of us can’t do a flip even on a trampoline. The idea of doing a double cartwheel to a backward flip with two-and-a-half twists and sticking the landing on a four inch wide beam . . . well, it might as well be something out of The Matrix. In fact, it kinda is.

Their abilities are a result of talent and training. Hours and years of intense practice, devotion, and depravation. But there’s more to it. It takes intense focus and a strong belief that it can be done. Belief that they themselves can do it. Read More

Olympic Marketing Lessons: Beach Volleyball

Olympic Beach Volleyball
Two playing as one. Serve, block, dig. set, spike. Repeat. Two with matched skills in uncertain terrain. Hot, deep, loose, cold, hard, wet. Two with one purpose. Wed in complementary motion.

Practice begets precision. Coaching begets synchronization. But what about the no-look passes? The over-shoulder set to an unseen partner? The diving dig to the one place where success could be had; where her partner will be? What begets that? Read More

Olympic Marketing Lessons: The Rings

Still Rings
As kids in the playground we used to swing on the rings. The talented among us could perform a “cat’s cradle”, flip their feet back over their heads while hanging from the rings until they almost touched the ground, suspend a moment, and then return. We thought that was fantastic.

We never imagined the incredible strength it takes to perform on the gymnastic rings. Strength, flexibility, gymnastic prowess, and strength. Yes, I mentioned strength twice. Read More

Olympic Marketing Lessons: The Hurdles

Hurdles Thumb
Run. Jump. Run. Jump. Yes, hurdling is about speed and form. Run fast and clear the hurdle with perfect form. Do those things repeatedly and you’ll be successful at the hurdles. Right?

Not So Fast

There’s one other element, perhaps the most important one – cadence. A good hurdler will run faster and jump ever more cleanly within a pattern that works for her. The same number of steps between each hurdle. The launch foot in the same place relative to each hurdle. Repetition refined. Deviation invites disaster. Read More

Let the Wookie Win – Social Media Lessons from Star Wars: A New Hope

image from Star Wars: A New Hope 

Aboard Han Solo’s famous ship, The Millennium Falcon, R2-D2 is on the verge of besting Chewbacca in a board game when C-3P0 delivers the advice: “Let the Wookie win.” Though the droid possesses superior intelligence, the larger, more menacing, and decidedly shaggier Wookie has game-deciding power.

If you adhere to the lessons revealed in the movie Star Wars: A New Hope, you need not follow 3P0’s advice when it comes to marketing in the daunting social media space. Read More

Who’s Specifying and Placing Orders With You

image of laptop and phone

Boomers Move Over

By now it’s old news, the first Baby Boomers hit the age of 65 last year and 3.5 million more will do so each of the next twenty years. Sure, they’re not all going to retire immediately upon hitting that milestone, many voice the intent to work past age 65, but many will and others will leave the labor market before reaching it. Read More

Social Media – B2B Ship Hasn’t Sailed

image of sails

Recently, a friend who owns and runs a successful B2B company lamented to me, “I know I’m way behind online, especially when it comes to using social media for my company. I’m afraid I missed the boat.”

This sentiment is frequently expressed to me by owners of smaller B2B companies. They’re flat out making their businesses work through the use of proven business processes. There’s little impetus and less time to investigate untested marketing approaches. Yet the nagging hype about social-media marketing penetrates their overbooked schedules and causes angst. Read More

Three Ways a Self-Service eCatalog Helps You and Your Resellers

Del Merenda

When informing component manufacturers about the financial benefits of offering self-service product discovery-and-selection on their websites, we sometimes get the response – “we sell through distributors, so we don’t see the benefits of offering advanced self-service product selection¹ and sales lead capture on our website.”

Although we hear this response less often now, it is not surprising, since more than seventy percent (70%) of durable components are sold through distribution. However, even though most component manufacturers are joined at the hip with resellers, they are investing in web self-service at a record pace. Read More

Page 2 of 212

Join our Newsletter