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The Happiness He Gives . . .

The Happiness He Gives . . .

My favorite holiday story is A Christmas Carol by Charles Dickens. I’ve read the original a few times, and at least once aloud to my kids. In fact my kids grew up on various productions of the tale.

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Swing for the Fences with Your Internet Marketing

Swing for the Fences with Your Internet Marketing

As the “Boys of Summer” play on into fall, lets examine what baseball’s basic skills can teach us about Internet marketing.

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Back to School: The ABCs of Web Analytics

Back to School: The ABCs of Web Analytics

With the end of Summer comes the new school year for students and op planning for businesses. Most companies will include website metrics as they review results and forecasts to lock in their budgets for the next year. So here’s a primer on a few best practices for web analytics.  

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Olympic Marketing Lessons: The Balance Beam

Olympic Marketing Lessons: The Balance Beam

Most of us can’t do a flip even on a trampoline. The idea of doing a double cartwheel to a backward flip with two-and-a-half twists and sticking the landing on a four inch wide beam . . . well, it might as well be something out of The Matrix. In fact, it kinda is. Their abilities are a result of talent and training. Hours and years of intense practice, devotion,

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Olympic Marketing Lessons: Beach Volleyball

Olympic Marketing Lessons: Beach Volleyball

Two playing as one. Serve, block, dig. set, spike. Repeat. Two with matched skills in uncertain terrain. Hot, deep, loose, cold, hard, wet. Two with one purpose. Wed in complementary motion. Practice begets precision. Coaching begets synchronization. But what about the no-look passes? The over-shoulder set to an unseen partner? The diving dig to the one place where success could be had; where her partner will be? What begets that?

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Olympic Marketing Lessons: The Rings

Olympic Marketing Lessons: The Rings

As kids in the playground we used to swing on the rings. The talented among us could perform a “cat’s cradle”, flip their feet back over their heads while hanging from the rings until they almost touched the ground, suspend a moment, and then return. We thought that was fantastic. We never imagined the incredible strength it takes to perform on the gymnastic rings. Strength, flexibility, gymnastic prowess, and strength.

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Olympic Marketing Lessons: The Hurdles

Olympic Marketing Lessons: The Hurdles

Run. Jump. Run. Jump. Yes, hurdling is about speed and form. Run fast and clear the hurdle with perfect form. Do those things repeatedly and you’ll be successful at the hurdles. Right? Not So Fast There’s one other element, perhaps the most important one – cadence. A good hurdler will run faster and jump ever more cleanly within a pattern that works for her. The same number of steps between

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Let the Wookie Win – Social Media Lessons from Star Wars: A New Hope

Let the Wookie Win - Social Media Lessons from Star Wars: A New Hope

Aboard Han Solo’s famous ship, The Millennium Falcon, R2-D2 is on the verge of besting Chewbacca in a board game when C-3P0 delivers the advice: “Let the Wookie win.” Though the droid possesses superior intelligence, the larger, more menacing, and decidedly shaggier Wookie has game-deciding power. If you adhere to the lessons revealed in the movie Star Wars: A New Hope, you need not follow 3P0’s advice when it comes

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Who’s Specifying and Placing Orders With You

Who's Specifying and Placing Orders With You

Boomers Move Over By now it’s old news, the first Baby Boomers hit the age of 65 last year and 3.5 million more will do so each of the next twenty years. Sure, they’re not all going to retire immediately upon hitting that milestone, many voice the intent to work past age 65, but many will and others will leave the labor market before reaching it. In any case, Baby

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Social Media – B2B Ship Hasn’t Sailed

Social Media - B2B Ship Hasn't Sailed

Recently, a friend who owns and runs a successful B2B company lamented to me, “I know I’m way behind online, especially when it comes to using social media for my company. I’m afraid I missed the boat.” This sentiment is frequently expressed to me by owners of smaller B2B companies. They’re flat out making their businesses work through the use of proven business processes. There’s little impetus and less time

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