In our first SEO Tune-Up article, we popped open the hood of your website and got our hands dirty with some innate fixes to help your site’s search engine optimization. In this article, we’re going to emphasize on what can be done outside your website to help improve its rank in Google searches.
How to Make an Impact in 30 Seconds
Those of us who regularly attend networking meetings often get the opportunity to present ourselves and our businesses in either 30 or 60 second “elevator pitches.” Having both observed and participated in these exercises for years, I’ve accumulated the following practices that will help anyone perfect their pitch.
Making a Good Impression with Your 5 Minute Presentation
Many of us attend networking meetings where we routinely give our 30 or 60 second elevator pitches. Occasionally, we have an opportunity to give a 5 minute presentation. Here are 3 ways to reach your audience in those 5 minutes, and one approach to avoid Read More →
Okay, so its not that old, and maybe thats part of the problem. Making the front page of Google doesn’t seem to align with the same marketing instincts and intuitions of old. So when we tell people that all Google is doing when you search a phrase such as “Auto Mechanic” is digging up relevant search results, they begin to feel exasperated: “My garage has been open for 20 years, what do you mean I’m not relevant?”
Okay, let’s get to the bottom of this.
It should make your visitors want to do business with you
What is Your Business’ Value Proposition?
Show Up on the Map
Whether you have a physical location or not, you should use a Google Places account to increase your chances of being found online. Read More →