Ebusiness Strategy

4 Steps to Map a Digital Strategy

Creating a digital strategy, or any strategy for that matter, is a lot like planning a vacation trip. You need to:

  1. Know where you want to go,
  2. Know where you are,
  3. Understand what separates you from your destination, and
  4. Determine how to get there from here.
Read More
Ebusiness Strategy

4 Business Uses for Social Networking

To foster relationships you interact with your customers where they naturally congregate.  Now that also happens on social networking sites where you can:

  1. Establish, promote, or protect your brand
  2. Become known for thought leadership
  3. Prospect for leads and generate sales
  4. Conduct service and fulfillment
Read More

3 Reasons to Embrace Analytics Now

You run your business by the numbers but marketing analytics seem tougher. Fortunately, three trends are making them easier and more economical:

  1. It’s migrating to the cloud
  2. Data can be accessed directly
  3. Powerful tools are simpler to use
Read More

Join our Newsletter