In our first SEO Tune-Up article, we popped open the hood of your website and got our hands dirty with some innate fixes to help your site’s search engine optimization. In this article, we’re going to emphasize on what can be done outside your website to help improve its rank in Google searches.
The phrase “Google it” has become synonymous with “search for it online” for good reason—the vast majority of online searches take place on Google. It stands to reason that if you want to be found on Google, you should make sure you put your company on Google Business.
Google Business is the company’s integration of their Google Maps function with their business listings. So if I were to search Google for “Auto Mechanics in West Hartford CT,” it would localize the top products of the search to the area I specified (assuming they were signed up on Google Business).
If your business relies on locality (as opposed to an e-commerce site), even if you do not have a storefront, it is imperative that you have a Google listing. Simply go through the process of creating and verifying your business listing.
In addition to your Google Business listing, you should sign your business up on other listing sites. Websites such as Yelp, YP (Yellow Pages), and Yahoo local basic listing will help your SEO as long as you keep the information across these sites accurate and uniform.
Try searching for your business in Google and see if you pop up on any of these sites. If you do, make sure that the information is accurate. If there are obvious listing sites on which you do not appear, sign up for them.
As a rule of thumb, you should not have to pay to sign up for any of these sites unless they are a specialty case such as Angie’s List.
The next two sections will emphasize links to your website. While your listings should absolutely lead back to your website, having links to your site in other places will also help boost your SEO.
Let’s say your garage services a limousine company’s cars. Try kindly approaching the company and asking if they are interested in swapping links on each other’s sites. When more people link to your site, Google assumes it is because people like it, and this improves your SEO. In this way, publishing a page of links to company sites you work with will not only help your SEO, but should help theirs as well.
Social Media and Email Links
When you post on social media or send an email, it is best practice to link back to your site in order to drive traffic to it. An example of this would be when you write a blog post. Rather than copying the text verbatim into a Facebook post or email, try posting the first paragraph and link to the rest blog post on your site. When people click through, Google understands this as people deeming your page relevant. A higher visitor stream will help boost your SEO and will ideally help you convert leads as more visitors are passing through your site on a consistent basis.
Once your website is primed for SEO success both inside and out, a little bit of work can go a long way. Put simply – if you build it right, they should come.